The practice of embedding infomercials into morning talk shows on Australian TV is something that's always made us scratch our heads and ask "Why God, WHY?" Of course we understand it's one way for TV networks to make money, but we prefer when an infomercial is labeled as such on the TV guide. For example: it's pretty clear that the show titled "Brazil Butt Lift" is not going to involve any hard hitting news.... but when the Morning Show features segments like the one above, it's a waste of my time when I click on it and feel duped.
Note: The segment above is a few years old but perfectly captures the heavily scripted, inauthentic nature of these segments.
tags: BADvertising, TV, infomercial