A bus just drove past me with a billboard for retailer Uniqlo that simply said: "Life Wear." Perhaps the most vacuous tagline I've seen in a long time - like they placed the two broadest terms together and called it an idea. I've always thought of Uniqlo as the Japanese Gap and I've no doubt benefited from their uber-cheap cashmere sweaters in the past (when I lived in a cold environment that required them). Hoping there was more to this under-statement, I went online hoping to discover a more unique, erm, I mean, Uniqlo slant. Instead, all I found was this non-sense:
So basically... we sell clothes.
Pretty disappointing comms from a brand that otherwise stands out.