The new Samsung Galaxy ad spends a lot of screen time dissing iPhone users / fanatics. It doesn't go so far as to call them a "basket of deplorables" - but still, you can't help but feel that making people feel stupid about their phone choices is a good idea, or that they are behind the curve on technology (also: most people are not obsessed with having the latest technology - they're obsessed with having the latest iPhone which is a much greater brand feat).
It also makes the false assumption that people are glued to their screens watching ads. If you weren't watching closely, it would be easy to catch a glimpse of the screen and think it's an iPhone ad because the Apple logo features so prominently. This can't be a good thing.
Lastly, what's so good about the new Samsung Galaxy? What does it come with besides Extra Smugness? See for yourself and judge: