There are a million cat videos on the interweb but probably the best one we've ever seen comes to us on Buzzfeed from Friskies brand cat food in a video titled, "Dear Kitten." It's an open letter told from one experienced cat to the new cat on the block. Over the course of 3 captivating mins (yes, a whole 3 minutes - which is like a year in internet time) it manages to pull the viewer in by giving us a glimpse of the world through a cat's eyes, including the menacing threat known as "va-cuum" (a pronunciation we now use whenever cleaning the house).
About midway through it manages a very subtle product placement of delicious Friskies wet food - deemed superior to the "dehydrated brown nibblets" designed more for astronauts than for cats. It's a clever way to get a product message in, and it supports the entire video story line, rather than feeling jammed in there. We posted it to Facebook knowing full well the brand managers at Friskies are gleefully watching the video view counts go up in hopes of an end of year bonus. We don't mind - it's THAT good!
What do you think? Watchable for native advertising? Would you share it? Got any other pieces of native advertising you've considered worthy and share-able?
Tags: RADvertising, Branded Content, Video, Cats, Friskies, Viral, Funn, Buzzfeed, FMCG