Posts tagged #competition

BADvertising: Samsung Galaxy ad... or is it an iPhone ad?

The new Samsung Galaxy ad spends a lot of screen time dissing iPhone users / fanatics.  It doesn't go so far as to call them a "basket of deplorables" - but still, you can't help but feel that making people feel stupid about their phone choices is a good idea, or that they are behind the curve on technology (also: most people are not obsessed with having the latest technology - they're obsessed with having the latest iPhone which is a much greater brand feat).

It also makes the false assumption that people are glued to their screens watching ads.  If you weren't watching closely, it would be easy to catch a glimpse of the screen and think it's an iPhone ad because the Apple logo features so prominently.   This can't be a good thing.

Lastly, what's so good about the new Samsung Galaxy?  What does it come with besides Extra Smugness?   See for yourself and judge:

Posted on November 6, 2017 and filed under BADvertising.