Posts tagged #iPhone

BADvertising: Samsung Galaxy ad... or is it an iPhone ad?

The new Samsung Galaxy ad spends a lot of screen time dissing iPhone users / fanatics.  It doesn't go so far as to call them a "basket of deplorables" - but still, you can't help but feel that making people feel stupid about their phone choices is a good idea, or that they are behind the curve on technology (also: most people are not obsessed with having the latest technology - they're obsessed with having the latest iPhone which is a much greater brand feat).

It also makes the false assumption that people are glued to their screens watching ads.  If you weren't watching closely, it would be easy to catch a glimpse of the screen and think it's an iPhone ad because the Apple logo features so prominently.   This can't be a good thing.

Lastly, what's so good about the new Samsung Galaxy?  What does it come with besides Extra Smugness?   See for yourself and judge:

Posted on November 6, 2017 and filed under BADvertising.

RADvertising: Shot on iPhone 6

We know it's totally trite to use Apple as an example of RADvertising, but they really nailed it with this campaign.   Here's 3 reasons why:

1.  The Simplicity - One beautiful, bold image, brought to life through outdoor advertising, with the simple tagline "Shot on iPhone 6"

2.  They're Aspirational - You see the photos and think: Wow, that was shot on a phone camera.  I WANT to do that... I COULD do that.  We all have an inner-photographer waiting to become the next Annie Leibovitz (pre-financial troubles). 

3.  Variations = Engagement:  Instead of the usual 2-3 variations of an ad (or none!), there are 77 different photos used from iPhone photographers around the world - so you'll rarely see the same ad twice.  At The Insights Grill we often talk about the Internet being an endless stream of new content... this campaign almost simulates constant newness in the form of an ad.  

Posted on April 9, 2015 and filed under RADvertising.