We normally review ads for more serious categories (banks, supermarkets, wet cat food...) but on a recent trip to the US we were first exposed to the Squatty Potty - an invention so simple it makes you sigh: "Oh why didn't I think of that?"
Probably because it's a topic not many marketers would be keen to touch: POOPING! There is a growing body of evidence showing that we poop better when we are in a more natural squatting position, as our ancestors would've done prior to the invention of the toilet. Seriously - this has been written about in The Washington Post, HuffPo and Men's Health. It's also based on the insight that people do not need to waste their money buying more laxatives and prescription drugs when they can solve this problem with a simple "pooping posture" adjustment.
So someone out there came up with the blazingly simple idea to create a plastic blow mold stool that rests beneath your toilet bowl for you to put your feet on when doing a #2, thus creating a more beneficial squatting posture. It probably costs them a few cents to produce and it's selling like hot cakes on Amazon for $25 (of course it's $55 from the local Australian distributor). And the 2,500 customer reviews are largely 5 of 5 stars (read them yourself and become a believer). It even had a successful pitch on Shark Tank. (post continued below photo...)
What we really love about this burgeoning health brand is the level of FUN they've managed to have with a potentially unpleasant topic. Rather than take a boring, medical approach, they've removed the stigma of talking about pooping by making it humorous - the same way some feminine hygiene and toilet tissue brands have recently. Though we haven't seen it air on TV ever, the hilarious Squatty Potty video (commercial?) came up in our Facebook feed recently. Titled "This Unicorn Changed the Way I Poop" - the ad is one of the most oddball, captivating pieces of long-form advertising we've ever seen. We couldn't take our eyes off it and bet you won't be able to either:
The holidays are just around the corner... how many of our clients would rather receive a Squatty Potty instead of the usual bottle of wine? More importantly: What do you think of this quirky product, advert and brand? Discuss!