Call me crazy, but I’m one of those people who believe you have to love what you do for a living. 

And it just so happens that I love working with companies, big and small, to understand what’s going on in the minds of consumers, in culture, and where it will lead things from an innovation perspective. 

I’ve been privileged to work with some of the strongest brands in the world (Levi’s, Nestle, MTV, Target, Weight Watchers, LEGO, and GQ and Vogue Australia) – but equally enjoy working with fast-rising stars.  

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Re-source Water:  Doing the brand positioning for a more eco-friendly bottled water (50% recycled plastic used); a limited launch at Whole Foods but is now available nationwide in the USA



OMD Antenna:  Leading the launch of social media monitoring service at OMD Australia that created a new profit centre at the leading media agency and grew staff to accommodate demand.


Levi’s Newlyweds:  Using the game show format from the TV show Newlyweds as our methodology (married couples guessing what the spouse would think of new clothing innovations).  This was research-as-gamification before gamification was even a word.

Taste Mag.jpg Magazine:   Using an MROC (market research online community) to conduct fast, iterative research for the development of a new food magazine.


Should Tampons Tweet?   My provocative speech at the FMCG Australasia Conference in 2011.   The answer?  Let’s have a coffee and I’ll tell you.