Our Values

There are Six Values we live and die by:


1. Be Impactful

Know the client’s business, provide bespoke service, deliver results that are actioned

2. Be Progressive

Use new tools and technologies to nudge clients and industry towards better insight development

3. Be Creative

Use creativity for competitive advantage: in how the research is planned, executed and reported


4. Be Story Led

Numbers and quotes from the research are important, but always find the drama in the story

5. Be Agile

“Ain’t nobody got time for that!” isn’t just an internet meme; it’s a business truth. Begin now, respond quickly, and report concisely.

6. Be Ethical

Have complete candor with clients and consumers, and make data integrity paramount